2015 has just started, but what are thechallenges and appointments which await Ferplast ? Last year we thought up, designed and created numerous new products to make it easier for humans and animals to live together.
We focussed on technological research and design, to make our products more functional and better looking, so you can bring them into your homes as authentic pieces of interior design, blending in with your style.
In 2014, we decided to make sure that our pets are as stylish as their owners, getting a team of creative experts to study fashion trends every day and apply them to the world of animals. This was the inspiration for the Bau Bau Moda line, with everything from collars and leads in special, brightly coloured techno-rubber, carry bags in innovative fabrics and interchangeable lead covers with trendy graphics.
We made our products available to an ever wider market, not just in Europe, but as far-off as Brazil, where we opened a new Ferplast sales branch. New markets, a new stimulus and new energy. We went as far as China, where Italian design still carries huge added value.
What have we got to look forwards to in 2015?
We’ll definitely be continuing in the same direction. We will keep on researching innovation, in order to offer a product that performs better all the time, in terms of function, quality and design.
We are determined to expand globally, so we will continue with our drive for internationalisation, which has seen us expand into more than 85 countries worldwide.
But what we really care about right now are our customers, the people who choose our products every day and who believe and trust in us.
In 2015, we will be more and more social, because we believe that this is a way to talk directly with you, to find out about your needs and necessities, so that we can work together to find the best solutions for the wellbeing of our pets. We will be telling you about our activities through social networks and this blog, answering your questions and asking for suggestions, because we have a shared mission: making sure the animals we love are happy.
The fairs at which we will participate :
2-5 JAPAN PET FAIR
Bologna , Italia
SUPER ZOO 2015
Las Vegas , Usa
16-18 PARK ZOO
Athens , Greece
27-29 PET SOUTH AMERICA
China International Exhibition Center , Beijing, China